Traffic is a major problem in big popular cities. For example Austin Tx. Austin is full of many different attractions for people to enjoy. The problem is that while this city does offer a lot it also gets congested by cars creating traffic jams on a daily basis and makes it difficult to navigate thru the city.
Aside from the traffic we run into the population aspect of the problem. With many cars circulating around the city it contaminates the air we breath. This can lead to health problems for many people.
To resolve this problem Austin Cycling has created a program that is fit for many people who are in Austin Tx. This company offers a rental service where customers can rent and return bike cycles at various locations throughout Austin. Customers can see the closest bike rental location near them on their mobile device and can pay for a day to rent the bike and will then receive an unlock code on their phone after paying a rental fee for the bike.
Austin Cycling’s customers are students, city tourists, and families: Students value being green and cost effective and healthy. With riding bikes they are staying fit and saving money while helping the environment.
City tourists value the convenience of not having to drive downtown and being able to get to their locations fast and without having to pay for parking.
Families’ value comes from a great healthy fun activity fun for all members of the family.
Values Austin Cycling delivers convenience, accessibility, savings on rental fees alternative to car renting, a fun family activity that promotes health and fitness.
Research was done on what type of people would benefit from the services. It was also research the activities that the bike service would be useful for. This was done through demographic stats of the Austin Area. Research on competitors and smilarconcepts were looked at.
Austin Cycling 's website offers an interactive map in which you are able to see all of the nearby bike station near you by inputting location or a nearby landmark. It also allows you to go ahead and rent your bike so you can just show up to the station and unlock with out a hassle. The unlock code for the bike is provided during the rental process.
Collaboration Group Members: Emily Glenn, Erin Hood, Emily Jennings