bigelow

Client:

BIGELOW is family owned company that produces traditional teas. The company was founded in 1945 by Ruth Campbell Bigelow. The company drives itself on always proving the best customer service and taking care of their employees. They are also working towards helping out the community and the environment.

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Problem:

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In this time in age there are many products out there that seem to be over-packaged. Over packing our products and making packaging not being reusable or recyclable is causing our natural resources to become limited or worst extinct. As consumers and designers we must be able to help out and reach a more sustainable design for packaging these products.

Solution:

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The solution to the problem is to re-design the packaging of the Oneida corkscrew. The new design must be done to meet sustainability qualities. These include the reduction of materials used, reusable, and be recyclable.

The packaging that the company uses for its can and bottle openers are a cardboard backing piece. Even though this is a recyclable material; the amount of it that is used could be less and still have a good aesthetic look to it.

 

 

Inspiration:

Process:

Original Package

Original Package

Original Package

Original Package

Product Natural Environment

Product Natural Environment

Package Deconstruction

Prototyping

The Slant

The Slant

The Drawer

The Drawer

The Semi

The Semi

The Tube  

The Tube

 

Design Elements:

Proxima Nova bold typeface was used to create the new company name design. It is a sans-serif with sharp corners. The extra bold gives a good aesthetic look and goes allong with their traditional brand.

Proxima Nova bold typeface was used to create the new company name design. It is a sans-serif with sharp corners. The extra bold gives a good aesthetic look and goes allong with their traditional brand.

The colors were used to represent the ingredient used to create that specific tea blend.

The colors were used to represent the ingredient used to create that specific tea blend.

The Design:

The Tube design is made of recycle material which is paper maché . The tube also has accomplished to reduce the amount of material used by approximately 47%.

The Tube design is made of recycle material which is paper maché . The tube also has accomplished to reduce the amount of material used by approximately 47%.

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