Oneida

Client:

Oneida is a company that offers the largest selection of flatware and a great assortment of dinnerware, serveware, cookware, bakeware, and more. The waiters corkscrew opener main target audience is those who consume wine regularly. Also restaurant waiters are the main users of this product. The product that this project focuses on is the waiters corkscrew.

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Problem:

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In this time in age there are many products out there that seem to be over-packaged. Over packing our products and making packaging not being reusable or recyclable is causing our natural resources to become limited or worst extinct. As consumers and designers we must be able to help out and reach a more sustainable design for packaging these products.

Solution:

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The solution to the problem is to re-design the packaging of the Oneida corkscrew. The new design must be done to meet sustainability qualities. These include the reduction of materials used, reusable, and be recyclable.

The packaging that the company uses for its can and bottle openers are a cardboard backing piece. Even though this is a recyclable material; the amount of it that is used could be less and still have a good aesthetic look to it.

 

 

Inspiration:

Original Package Design:

Original Product Design

Original Product Design

Original Information Design

Original Information Design

Product Natural Enviroment

Product Natural Enviroment

Process:

Package Deconstruction

Prototyping

The Cage The cage design focuses on the reduction of the packaging. The design is a cage like holder. The product sits in between two cardboard pieces that have cutouts to allow the product to be seen yet still remain secure inside the packaging. The cage was designed so that the product could be seen in almost all of its entirety. This allows for a great presentation while the product is displayed on the shelf. The downside to the cage design is that there is no reusability to the packaging. However, it does reduce the amount of material used and has the ability to be recycled.

The Cage

The cage design focuses on the reduction of the packaging. The design is a cage like holder. The product sits in between two cardboard pieces that have cutouts to allow the product to be seen yet still remain secure inside the packaging.

The cage was designed so that the product could be seen in almost all of its entirety. This allows for a great presentation while the product is displayed on the shelf.

The downside to the cage design is that there is no reusability to the packaging. However, it does reduce the amount of material used and has the ability to be recycled.

The Box The box design focuses on the reusability of the packaging. With the box design the product fits sung, and then it is secured by a sleeve cover. The box was designed so that the product could be stored away safely to avoid damage to the user and the product. It can also be reused for other things such as to hold small items such as coin, paper clips, etc. The downside to the design is that the reduction percent of material use is not big. The box could probably be constructed in a simpler way to help reduce the amount of material used.

The Box

The box design focuses on the reusability of the packaging. With the box design the product fits sung, and then it is secured by a sleeve cover.

The box was designed so that the product could be stored away safely to avoid damage to the user and the product. It can also be reused for other things such as to hold small items such as coin, paper clips, etc.

The downside to the design is that the reduction percent of material use is not big. The box could probably be constructed in a simpler way to help reduce the amount of material used.

The Holder The holder design focuses on the reusability and reduction of the packaging. The design is a rectangular board in where the product is held by twist ties. The box was designed so that the product could be reused as a wine glass holder. The hole in the middle of the board would sit on top of the bottle. The two side holes is where the wine glasses necks would rest on. The downside to the design is that the material used might increase the production cost. Also the use of twist ties often leads to them being tossed away which doesn't solve the recyclable goal.

The Holder

The holder design focuses on the reusability and reduction of the packaging. The design is a rectangular board in where the product is held by twist ties.

The box was designed so that the product could be reused as a wine glass holder. The hole in the middle of the board would sit on top of the bottle. The two side holes is where the wine glasses necks would rest on.

The downside to the design is that the material used might increase the production cost. Also the use of twist ties often leads to them being tossed away which doesn't solve the recyclable goal.

The Show Off The show off design focuses on the reusability of the packaging. The design is a holder in where the product fits snug and secured but is well displayed in almost its enterity. The holder was designed so that the product could be stored away yet be displayed in your home. The holder has potential to hold other items that are around the same size as the product. The downside to the design is that the reduction percent of material use is not big at all. While the box is recyclable it does still use much material in its construction.

The Show Off

The show off design focuses on the reusability of the packaging. The design is a holder in where the product fits snug and secured but is well displayed in almost its enterity.

The holder was designed so that the product could be stored away yet be displayed in your home. The holder has potential to hold other items that are around the same size as the product.

The downside to the design is that the reduction percent of material use is not big at all. While the box is recyclable it does still use much material in its construction.

The Cylinder The cylinder design focuses on the reduction of material used and its ability to be reused. The design of the cylinder is meant to hold the product tight but also display it. The product is able to be displayed trough a cut out in the cylinder. The cylinder was designed so that the end caps made of cork could be used as key-chains This would help give the packaging a connection the what is used for and that is to remove the cork from the wine bottles. The downside to the design is that the use of cork in and key chain ring would add extra materials used. This means that the price point of production would be higher than the original.

The Cylinder

The cylinder design focuses on the reduction of material used and its ability to be reused. The design of the cylinder is meant to hold the product tight but also display it. The product is able to be displayed trough a cut out in the cylinder.

The cylinder was designed so that the end caps made of cork could be used as key-chains This would help give the packaging a connection the what is used for and that is to remove the cork from the wine bottles.

The downside to the design is that the use of cork in and key chain ring would add extra materials used. This means that the price point of production would be higher than the original.

The Half-Cyl The half-cyl design focuses on the security of the product and reduction of packaging. The design is a fully enclosed pillow box in where the product fits in sung with the help of sleeves inside. The half-cyl wasdesigned so that the product could be stored away safely to avoid damage. It can also be reused to safely hold jewelry and or other small items. The downside to the design is that the product is not seen and not appreciated. There there is a lot of negative space inside. Making it smaller would hold the product tighter eliminate the use of sleeves located inside.

The Half-Cyl

The half-cyl design focuses on the security of the product and reduction of packaging. The design is a fully enclosed pillow box in where the product fits in sung with the help of sleeves inside.

The half-cyl wasdesigned so that the product could be stored away safely to avoid damage. It can also be reused to safely hold jewelry and or other small items.

The downside to the design is that the product is not seen and not appreciated. There there is a lot of negative space inside. Making it smaller would hold the product tighter eliminate the use of sleeves located inside.

The Bottle The bottle design focuses on the presentation of the product and also in the reduction of packaging. The design is a wine bottle shape cardboard that has a cut out on the side for the product. The product is held in place by two straps also made out of cardboard. The packaging was designed so that the product could be displayed in a fun and creative way. The downside to the design is that the reduction percent of material use is not big. The also the security of the product might not be the best.

The Bottle

The bottle design focuses on the presentation of the product and also in the reduction of packaging. The design is a wine bottle shape cardboard that has a cut out on the side for the product. The product is held in place by two straps also made out of cardboard.

The packaging was designed so that the product could be displayed in a fun and creative way.

The downside to the design is that the reduction percent of material use is not big. The also the security of the product might not be the best.

The Block The block design focuses reduction of the packaging. The block is a rectangular that is thickness of the product. It has a cut out of the of the product that allows the product fit in snug and then secured by a sleeve. The package was designed for the product to be displayed well so you can see almost all of it. The packaging can be used as a way to store away the product. The design is the best out of all the others because it is made from a recyclable material. The packaging is also serving as a storage case of the product making it easy store away and protects it.

The Block

The block design focuses reduction of the packaging. The block is a rectangular that is thickness of the product. It has a cut out of the of the product that allows the product fit in snug and then secured by a sleeve.

The package was designed for the product to be displayed well so you can see almost all of it. The packaging can be used as a way to store away the product.

The design is the best out of all the others because it is made from a recyclable material. The packaging is also serving as a storage case of the product making it easy store away and protects it.

Design Elements:

Cronos Pro bold typeface was used to create the new company name design. It is a sans-serif with slight round corners, this ties in with the curves the corkscrew has.  Open Sans was used for the information on the packaging. Being a sans serif the typeface lends itself for easy legibility so that the user can follow the text easily.

Cronos Pro bold typeface was used to create the new company name design. It is a sans-serif with slight round corners, this ties in with the curves the corkscrew has.  Open Sans was used for the information on the packaging. Being a sans serif the typeface lends itself for easy legibility so that the user can follow the text easily.

Cronos Pro was used to redesign the name of the company. It was then modified to create a unique look for the brand. An em dash tilted was used to replace the cross bar in the A and E.

Cronos Pro was used to redesign the name of the company. It was then modified to create a unique look for the brand. An em dash tilted was used to replace the cross bar in the A and E.

Three colors were used for the new package design of this product. Black was used in the entire sleeve of of the product. This helps bring a classy look to the product, as well as playing off the color of the product itself. The grey was used to give color to the name of the brand and product name. The grey blends in with the black nicely and stands out because of the spot printing. This helps keep the sleeve simple and stylish. White was used on the body copy to display the products information on the sleeve. White was used against the black sleeve to bring contrast and help be legible.

Three colors were used for the new package design of this product. Black was used in the entire sleeve of of the product. This helps bring a classy look to the product, as well as playing off the color of the product itself. The grey was used to give color to the name of the brand and product name. The grey blends in with the black nicely and stands out because of the spot printing. This helps keep the sleeve simple and stylish. White was used on the body copy to display the products information on the sleeve. White was used against the black sleeve to bring contrast and help be legible.

The Design:

The Block design is made of recycle material which is either cardboard or wood. The block also has accomplished to reduce the amount of material used by approximately 30.45%.

The Block design is made of recycle material which is either cardboard or wood. The block also has accomplished to reduce the amount of material used by approximately 30.45%.

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